Corporate Voice, Tone-of-Voice and Controlled Language Techniques
Lina Henriksen, Bart Jongejan, Bente Maegaard
Center for Sprogteknologi, Copenhagen University
Corporate documentation and publications should signal the company’s key personality values. In this paper we show that the concept of Controlled Language may be extended to also cover Tone-of-Voice, and we see similarities and differences between Readability and Tone-of-Voice.
Controlled language, tone-of-voice